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Free course · 8 modules · Updated 2026

Free AI SEO Course: From SEO Fundamentals to AI Search Visibility

A free, structured AI SEO course in eight modules. Learn SEO fundamentals, how AI Overviews and AI Mode choose sources, GEO, citation analysis, entity optimisation and measurement, with exercises you run against your own site.

Start Module 1 → What does this course cover? ↓

No account. No paywall. Modules 5 to 8 publish weekly from 7 October 2026.

What the course covers

Eight modules. The first four are live now; the rest publish weekly. Each module ends with exercises you run against your own site and query set.

Module 01

SEO Foundations

How search engines work, search intent, crawl and index, architecture, internal links, on-page, backlinks and authority.

Live · 6 lessons Module 02

Understanding AI Search

AI Overviews, AI Mode, how language models retrieve and select sources, citations, eligibility, query fan-out.

Live · 4 lessons Module 03

AI SEO & GEO Research

Query universes, prompt research, running a repeatable query set, citation-source analysis, competitor visibility.

Live · 4 lessons Module 04

Content & Retrieval

Answer passages, entity naming, information gain, evidence, original data, content architecture and freshness.

Live · 4 lessons
Module 05

Entity & Brand Authority

Entity consistency, authorship, third-party corroboration, structured data where appropriate.

Publishes 7 Oct 2026
Module 06

Off-Page AI SEO

Links versus mentions, publications, communities, comparison sites, citation opportunities.

Publishes 14 Oct 2026
Module 07

Measurement

Metrics that still matter, AI mention and citation tracking, source share, tying visibility to conversions.

Publishes 21 Oct 2026
Module 08

Testing & Scaling

Experiments, automation, repeatable workflows, keeping current as AI search changes.

Publishes 28 Oct 2026

Who this course is for

Same audience as the AISEOCourse.co guide, skewed toward people who want to do the work, not just commission it.

Serious beginners

Follow the course start to finish. Module 1 assumes no prior SEO knowledge and refuses to skip the fundamentals.

SEO professionals

Cherry-pick modules 2 to 4 for the AI search layer: retrieval, citations, fan-out, GEO research and content that gets picked up.

Agency owners

Use the modules as internal training material. The exercises double as client deliverables: query sets, citation logs, visibility checks.

In-house marketers

Learn enough to brief correctly, evaluate agency claims and run the measurement basics yourself.

Affiliates and publishers

Adapt content and authority strategy as search interfaces change. Module 4 is the working core.

Business owners

Work through module 1 and the parts that touch your own site. You will finish knowing what to ask for and what to ignore.

How the course works

Every lesson follows the same contract, so you always know what you are getting and what you owe yourself.

1. A stated objective

Each lesson opens with what you will be able to do afterwards. If a lesson cannot state that, it does not ship.

2. Direct teaching

Definitions, tables and examples in plain language, with sources for platform facts. No filler between you and the material.

3. A worked example

A real, reproducible walk-through, or an illustration clearly labelled as one. You can copy the method.

4. The Workbench

An exercise against your own site and query set, doable with free tools, with instructions for what to record.

5. Self-check

Two to four questions with expandable answers, defensible from the lesson itself. No scoring, no login.

6. Key principle

One sentence you can lift out of the page and keep. That is the point of the lesson compressed to its spine.

Progress is optional and stays on your device. Mark lessons complete and the header button remembers where you were. Nothing is tracked, gated or sent anywhere.

The course index

Modules 1 to 4 in full. Modules 5 to 8 appear above as they publish.

Module 1 · SEO Foundations 6 lessons · live
  1. 1.1 How Search Engines Work: Crawl, Index, Rank
  2. 1.2 Search Intent: The Reason Behind the Query
  3. 1.3 Crawlability and Indexability
  4. 1.4 Site Architecture and Internal Links
  5. 1.5 On-Page Optimisation
  6. 1.6 Backlinks and Authority
Module 2 · Understanding AI Search 4 lessons · live
  1. 2.1 Google AI Overviews and AI Mode
  2. 2.2 How Language Models Retrieve and Choose Sources
  3. 2.3 AI Citations and Source Eligibility
  4. 2.4 Query Fan-Out and Answer Variability
Module 3 · AI SEO & GEO Research 4 lessons · live
  1. 3.1 Query Universes and Prompts
  2. 3.2 Running a Repeatable Query Set
  3. 3.3 Citation Source Analysis
  4. 3.4 Tracking Competitor Visibility
Module 4 · Content & Retrieval 4 lessons · live
  1. 4.1 Answer Passages and Extractable Content
  2. 4.2 Entity Naming and Descriptive Headings
  3. 4.3 Information Gain, Evidence and Original Data
  4. 4.4 Content Architecture, Freshness and Internal Links

Prefer to understand the landscape before you learn it? AISEOCourse.co is the companion guide: what an AI SEO course should teach, how AI SEO differs from traditional SEO, and how to choose advanced training once you finish here.

Where this course goes next

Finish modules 1 to 4 and you have the working core: fundamentals, the AI search layer, research method and content practice.

Modules 5 to 8 complete the curriculum: entity and brand authority, off-page AI SEO, measurement, and testing at scale. They publish weekly from 7 October 2026, and the index above fills in as they land.

When you want advanced training with practitioner feedback rather than another prerecorded introduction, AI SEO Rainmakers is an advanced AI SEO training and community programme founded by SEO practitioner Charles Floate. It sits beyond introductory material like this course, and it is worth evaluating against your own goals once you know the fundamentals cold. Learn more about AI SEO Rainmakers or read the independent overview on AISEOCourse.co.